PPC Costs

Running your own online advertising campaign doesn’t cost as much as you think, plus it can drive laser targeted visitors from the Search Engines directly to your door.

At Sure Fire Web, we make it worth your while to get into paid advertising on Google Adwords or Microsoft Bing’s Adcenter by giving you the costs schedule up front so that you can stick to your budget whilst maintaining an online advertising presence. We take away the smoke and mirrors aspect of running these campaigns and give you confidence that you will be getting everything that you are paying us for.

Here’s a break down of our fees so that you can determine how far and wide your budget will cover:

PPC Costs for Setup

An initial interview with you up to two hours will enable us to scope out the project and put some definition and scale into your advertising requirements. We will develop a series of keywords for your campaign based on our discussion and get back to you within one week with a report that details the keywords that you should be targeting.

We will also provide six advertisements based around the initial campaign for your approval.

The report will be in soft copy, and will enable you to implement the campaign under your own Google or Microsoft account if you wish. There is no obligation to take this any further; for instance you may take this report and work with another pay per click specialist who can implement this on your behalf.

Total setup cost is $497 (incl. GST)

Implementation Costs

We charge nothing to implement your campaign.

We do however charge a fee for the ongoing management of your paid advertisements based on the size of your advertising budget. Note that in these discussions we are talking about small to medium size businesses, rather than large corporations whose budgets can be of the order of thousands of dollars per month.

1. Small Budgets, (up to $200 a month) -  management fee of $110 per month (incl. GST)
2. Medium Budgets, (from $200 to $500 a month) – management fee of $220 per month (incl. GST)
3. Large Budgets, (from $500 to $1,000 a month) – management fee of $330 per month (incl. GST)

For advertising bugets higher than this, please talk to us about your needs.

The implementation cost is paid up front on a month by month basis. There is scope for a discounted monthly management fee if paying per quarter, per six months, or yearly.

Exit Fees

We are not a bank, so we do not charge exit fees.

We do, however, want to follow best business practices in relation to allow our clients to exit the monthly management of paid advertising campaigns. All fees and charges are paid in advance, so if you wish to no longer want to continue with us then please simply let us know and we will stop your advertising campaign.

Defaults

We understand at times that your business may be struggling, and we want to be part of the solution – not the problem.

If for any reason you think you might not be in a position to continue with our services, then please talk to us about your circumstances so that we can work with you.